This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

10 Companies That Need Super Bowl Ads

Stocks in this article: BWLD YUM NFLX SAM GOOG AMZN TSLA

Fiat
"Imports" from Detroit and endorsements from Eminem are great and all, but the all-American game Chrysler's playing with its football ads isn't going to do a thing to sell tiny Fiat 500s.

Chrysler sales were up 26% in 2011 as the company emerged from bankruptcy, retooled its lines and discarded what wasn't working. Unfortunately, Fiat sales slid below expectations as the Fiat 500 managed to outsell only the dying Dodge Dakota, Chrysler Sebring and Jeep Commander.

We'll admit this is a bit of a tall order at this stage. Fiat's offering exactly one car and at very few dealerships in the U.S. compared with Chrysler, Dodge, Ram and Jeep. However, Fiat for some reason uncorked its Fiat 500 ad featuring J-Lo last fall instead of waiting for a more high-powered, high-profile Super Bowl ad in January.

We're not sure what kind of demographic game Fiat is trying to play with its ad strategy, but 111 million Americans watched the Super Bowl last year. You can't ask for a bigger audience than Chrysler got for its own spots.

If Fiat wants to get serious and remind everyone of its more than 58% stake in Chrysler, it needs to start taking its Super Bowl ad time a lot more seriously. Audi, Cadillac, Chevy, Honda, Hyundai/Kia, Toyota (TM) and Volkswagen are all going to be making appearances during the Super Bowl this year and throwing their own cute cars and luxury offerings into the mix. Last year, car companies alone spent $77.5 million on Super Bowl ads, a big boost from the previous high of $29.7 million in 2010 and a dramatic increase from just $8.8 million in 2002.

If Fiat wants to bury "Fix It Again Tony" once and for all and put its vehicle in the same league as the Mini, Ford's (F) Fiesta, Chevy's Sonic, Toyota's reworked Yaris or any of the other mighty-mite vehicles out there, it has to start taking chances. Even if that means revealing the Italian behind the Chrysler's red-while-and-blue curtain.

6 of 11

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,749.79 -28.36 -0.16%
S&P 500 2,063.89 +2.66 0.13%
NASDAQ 4,754.4460 +6.05 0.13%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs