This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Companies That Need Super Bowl Ads

Buffalo Wild Wings (BWLD)
For years, few eateries beyond the local pub could get the combination of football, beer and wings just right.

Those simple core elements were either relegated to sideshows by servers in three-sizes-too-small uniforms, just part of the scenery amid sports memorabilia or sports network-inspired arcade games or considered just minor touches of an overall slow-casual concept. It didn't take long for Buffalo Wild Wings to make all of those models seem overthought and downright wrong.

Since 2007, the Columbus, Ohio-based chain's overall restaurant count has spiked from 439 right around the time Peyton Manning was guiding the Indianapolis Colts to a Super Bowl XLI win over the Chicago Bears to 776 at the start of the 2011 NFL season.

As a result, total revenue by the third quarter of last year was up nearly 31% from the same period in 2010, to $197.8 million. Combined same-store sales were up nearly 5% during the same stretch and Chief Executive Sally Smith was forecasting 7.5% growth in same-store sales in the fourth quarter, noting that "Football fans are filling our restaurants and our fourth-quarter marketing plans are stronger than ever."

This is a chain with huge plans for 2012 that include 12% unit growth, 20% net earnings growth and overall expansion that will bring it to more than 1,000 locations by the start of 2013. What it doesn't have, however, is a partnership with the NFL that allows it to refer to the on-screen excitement as anything but an ambiguous "The Playoffs" in its ads.

The NFL and its product are just as important to Buffalo Wild Wings' success as its spicy chicken or pints of suds. Its continued growth is impressive, but solidifying its football cred with a Super Bowl commercial could make consumers associate Buffalo Wild Wings with NFL action as easily as they associate hot wings with tears, sweat and buckets of bleu cheese.
2 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
APPL $0.00 0.00%
NSANY $19.51 -0.91%
BBY $37.32 -0.96%
BUD $109.60 -1.03%
CMCSA $58.97 -1.09%


Chart of I:DJI
DOW 16,790.19 +13.76 0.08%
S&P 500 1,979.92 -7.13 -0.36%
NASDAQ 4,748.3610 -32.9030 -0.69%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs