This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

An NFL Panther Runs the Pet Care Field

"Our eventual goal is to be the No. 1 name in pet care," co-owner Steven Parker says. "No. 1 for us doesn't mean No. 1 in terms of units. No. 1 for Jason and I is No. 1 in quality."

Spot's Marrow is similarly passionate when he speaks of the extensive training his employees get. He feels this is one reason why the business is set apart from its competitors. "We put people through 50 hours of intensive training prior to ever even interacting with the dogs ," he says.

Spot dog trainers are certified and specialize in obedience and behavioral training, and the company has recruited a group of professional groomers, many who have worked with champion dogs, as well as those doggy concierges to help with round-trip transportation, scheduling vet appointments, in-home care and setting up play dates.

"It is the safest atmosphere out there as far as vet incidents and other issues. The dogs are totally stress free, safe and calm, and that's what allows them to have a good time," he says.

It also means owners become happily paying customers, although -- not surprisingly -- it's not cheap. Customers pay a $200 annual membership and an additional $40 for daily care ($50 for nonmembers). Or they can pay a $675 member monthly fee for unlimited day care. The company says the prices are on par with competitors.

Marrow is aware that to make the business sustainable, the business plan must be supported by strong back-end systems.

Spot has implemented technology that documents "each and every interaction" with a dog, he says, including when they are dropped off and picked up, if they are given medications and special dietary needs. "Having that back end is what now allows us to scale and open up the 25 to 30 facilities that we have in our game plan," Marrow says.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

To follow Laurie Kulikowski on Twitter, go to:!/LKulikowski


Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
3 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs