This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Pearson Releases New Wave Of Interactive Textbooks For Apple’s IPad

Stocks in this article: PSO

Pearson, the world’s leading learning company, is today publishing a new suite of multimedia textbooks and reference titles for Apple’s iPad. The full-color books, designed for pre-schoolers, school students and learners of all ages, are available today through a new education channel on the iBookstore. They feature Pearson’s respected learning content brought to life with video, audio, assessment, interactive images and 3D animations.

Pearson is publishing its first suite of new books to coincide with the launch of Apple’s iBooks textbooks. They feature new, specially-created content from two parts of Pearson: leading education services and technology company Pearson North America and world renowned illustrated reference publisher DK.

The new titles include some of Pearson’s market-leading high school textbooks re-imagined for the iPad. Miller & Levine Biology, Algebra 1 and Environmental Science: Your World, Your Turn are available today, with Chemistry, Geometry and Algebra 2 following soon. An estimated four million American high school students have studied math and science through the print versions of these programs.

Reflecting the potential of Apple’s iBookstore to reach consumer learners, Pearson is also releasing four titles from DK that will appeal to students aged three to 103: My first ABC; Dinosaurs & Prehistoric Life; DK Natural History: Mammals-Carnivores; and DK Natural History: Insects. These new DK books are based on titles that have sold approximately one million copies in more than 20 languages.

In total, the first wave of Pearson books contains approximately 7,000 pages of learning content, 1,000 interactive widgets (including 3D animations and Keynote presentations), more than 100 videos and some 5,000 test questions so that students can check their understanding.

Genevieve Shore, Pearson’s CIO and director of digital strategy, said: “These books break new ground in digital and mobile publishing. If you open one of these books, you will discover how a three-year-old learns his first words, how his heart beats, how you solve equations and how dinosaurs lived. We’re delighted with the results and we hope that readers, students, teachers and parents are too. We see enormous potential to create these kinds of programs for more subjects, more stages of learning and more geographic markets.”

Pearson, the world’s leading learning company, is a pioneer in the use of digital and mobile technologies to transform and enhance education and publishing. Pearson reported revenues of approximately $9bn in 2010 and generated approximately $3bn in digital revenues in 2011.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs