“Beauty and sports share an empowering effect, bringing young women together to lift their spirits, connect emotionally and face the world with confidence,” said Drosos. “The women of USA Gymnastics demonstrate that it takes more than physical strength to be at their best. We are proud to be a part of their Olympic Games journey and share their positive message with women everywhere.”Sacramone and members of USA Gymnastics’ U.S. Women’s Senior National Team will be fully integrated across numerous marketing channels including advertising, in-store promotions, public relations, digital and social media. Participating brands include: Always, Clairol Nice ‘n Easy, COVERGIRL, Crest, Ivory, Olay, Pantene, Secret, Tampax and Venus. Several P&G beauty brands, including COVERGIRL, Olay, Secret and Venus, will also release a selection of top-selling products in P&G special limited-edition Olympic Games packaging.
Alicia Sacramone, Beijing 2008 Olympic Games Silver Medalist (Photo: Business Wire)
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