Through its beauty brands, Procter & Gamble (NYSE:PG) announced today that Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, will serve as an ambassador for P&G beauty brands including COVERGIRL ®, Olay ®, Pantene ® and Secret ®. Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee (IOC) in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.
Alicia Sacramone, Beijing 2008 Olympic Games Silver Medalist (Photo: Business Wire)
“I’m thrilled to partner with P&G Beauty and am so appreciative of their sponsorship of USA Gymnastics and the U.S. women’s team,” said Sacramone. “When I’m competing, confidence is key and nothing boosts me like feeling beautiful inside and out. I turn to P&G beauty brands like COVERGIRL, Olay, Pantene and Secret on a daily basis to give me the confidence to take on anything.”
Since joining the U.S. National Team in 2003, Sacramone has won a total of 10 World medals, the most World medals won by a U.S. gymnast. Since returning to competitive gymnastics in 2010, the 24 year-old has won the World and U.S. vault titles and was a member of the 2011 World Championships Team that won the team gold medal. Sacramone also holds the most vault titles in U.S. women’s history (five) and is a four-time USA Gymnastics' Sportswoman of the Year – a reflection of her leadership both on and off the mat.
“Our goal is to inspire young women with the message that when you believe in yourself, anything is possible,” said Gina Drosos, Group President, P&G Beauty. “Alicia and the members of USA Gymnastics are incredible role models, and we are so proud to partner with them. Together, we want to help people achieve their personal best every day.”