5 Ways Business Changed Us for Profit
How we eat
McDonald's (MCD) is among those rare companies that can take direct credit (or blame) for permanently changing American culture.
Ray Kroc, after getting into the burger game in 1948, launched the first official McDonald's restaurant in Illinois in 1955.
The concept was as simple as it was forward-thinking: to build a chain of restaurants that could serve hot food fast with a level of quality consistent from location to location.It wasn't so much the food itself that made McDonald's a phenomenon; it was the cultural backdrop it inserted itself into. The 1950s -- well into the '60s -- saw the automobile hit its stride among consumers. As advertisements touted the freedom of the open road, the public increasingly demanded the highway infrastructure that made such cruising a reality. Paired with the rise of suburbia, Americans were no longer tied to their hometown business district or local diner. As they roamed, McDonald's was there to feed them in a familiar way. This led to a chain reaction of sorts. The success of McDonald's led to similar concepts, including Burger King (BKC), Bob's Big Boy, Yum! Brands' (YUM) Kentucky Fried Chicken and A&W eateries and a long list of others, under the ever-growing umbrella of fast food. As these restaurants became more popular, they ate away at traditional family dinners, which, in turn, led an even greater number of families to rely on takeout. A greater amount of disposable income also led to growing families (the post-war baby boom endured into the 1960s), something McDonald's capitalized on over the years by introducing Ronald McDonald, Happy Meals and in-store playgrounds. Ever since, restaurants (as well as a wide range of other enterprises) have kept cash registers ringing by empowering kids to dictate how their parents spend. As a less desirable impact on culture, by creating the template for American mealtime McDonald's is blamed by many for the poor eating habits and obesity that plague much of society.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV