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TheStreet Open House

Hulu to Develop Original Series 'Battleground'

Stocks in this article: NFLX

NEW YORK ( TheStreet) -- Web video giants are realizing content is kind. In this vain, Hulu has become the latest to announce it will develop original content.

Hulu's new series is called Battleground and it follows the campaign of a Wisconsin senator and his staff. The series, created by Marc Webb (who served as director for The Office) and JD Walsh will premiere on Feb. 14.

Last week, Hulu CEO Jason Kilar announced that revenue grew 60% to $420 million in 2011, beating internal expectations despite the soft advertising market in the second half of the year. Hulu Plus, the $7.99 subscription service, also boasts more than 1.5 million users and Karr said he expects subscriptions to account for more than half of the business in 2012.

Netflix (NFLX - Get Report) also has taken an interest in creating its own original series, with plans to launch Lilyhammer in February, and has also announced plans for the development of the Kevin Spacey series, House of Cards , and revival of Arrested Development.

-Reported by Jeanine Poggi in New York.

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