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Novo Nordisk Partners With Paula Deen And Sons, Bobby And Jamie Deen, On National Diabetes Initiative

PRINCETON, N.J., Jan. 17, 2012 /PRNewswire/ -- Novo Nordisk, the world leader in diabetes care, is teaming up with American cooking stars Paula Deen and her sons, Bobby and Jamie Deen, to launch Diabetes in a New Light , a national initiative to help adults find simple ways to manage everyday challenges associated with type 2 diabetes.

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To coincide with the launch of Diabetes in a New Light , Paula Deen is sharing her personal diabetes story for the first time.

"I was determined to share my positive approach and not let diabetes stand in the way of enjoying my life," said Paula Deen, restaurateur, cookbook author and host of her own television show. "I'm excited to team up with Novo Nordisk on this initiative to show others that managing diabetes does not have to stop you from enjoying the things you love."

Diabetes in a New Light was developed to help the millions of Americans living with type 2 diabetes tackle some of the most common challenges associated with diabetes management. Resources will include how to prepare diabetes-friendly food without compromising taste, incorporating physical activity into everyday life, managing stress and working with your doctor to find a treatment plan that works for you. Through the program, the Deens are creating modified, diabetes-friendly versions of their favorite recipes and appearing at diabetes cooking events across the country.

People can visit the program's website,, to learn more about Paula's story, get the Deen's diabetes-friendly recipes, as well as tips and information about type 2 diabetes management.                                    

"As the world leader in diabetes care, we are committed to helping people with diabetes live great, fulfilling lives," said Camille Lee, corporate vice president, Diabetes Marketing at Novo Nordisk. "We are thrilled that Paula, Bobby and Jamie Deen are part of this initiative that helps people embrace diabetes management in a more positive way."

"People may benefit from seeing how others successfully manage type 2 diabetes. Paula Deen, through her work with Diabetes in a New Light , is likely to inspire many people living with type 2 diabetes to take a more positive approach to their diabetes care," said Geralyn Spollett, MSN, ANP-CS, CDE, president, Health Care & Education of the American Diabetes Association. "We commend her for speaking out on behalf of people with type 2 diabetes and welcome her to the Association's Stop Diabetes ® movement."

Paula takes Victoza ® (liraglutide [rDNA origin] injection), a once-daily, non-insulin injection, as part of her treatment plan and continues to make lifestyle adjustments, including enjoying lightened-up versions of her favorite recipes.


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