This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Novo Nordisk Partners With Paula Deen And Sons, Bobby And Jamie Deen, On National Diabetes Initiative

PRINCETON, N.J., Jan. 17, 2012 /PRNewswire/ -- Novo Nordisk, the world leader in diabetes care, is teaming up with American cooking stars Paula Deen and her sons, Bobby and Jamie Deen, to launch Diabetes in a New Light , a national initiative to help adults find simple ways to manage everyday challenges associated with type 2 diabetes.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/53976-novo-nordisk-paula-deen-diabetes-in-a-new-light

(Photo:  http://photos.prnewswire.com/prnh/20120117/MM28100)

To coincide with the launch of Diabetes in a New Light , Paula Deen is sharing her personal diabetes story for the first time.

"I was determined to share my positive approach and not let diabetes stand in the way of enjoying my life," said Paula Deen, restaurateur, cookbook author and host of her own television show. "I'm excited to team up with Novo Nordisk on this initiative to show others that managing diabetes does not have to stop you from enjoying the things you love."

Diabetes in a New Light was developed to help the millions of Americans living with type 2 diabetes tackle some of the most common challenges associated with diabetes management. Resources will include how to prepare diabetes-friendly food without compromising taste, incorporating physical activity into everyday life, managing stress and working with your doctor to find a treatment plan that works for you. Through the program, the Deens are creating modified, diabetes-friendly versions of their favorite recipes and appearing at diabetes cooking events across the country.

People can visit the program's website, www.DiabetesinaNewLight.com, to learn more about Paula's story, get the Deen's diabetes-friendly recipes, as well as tips and information about type 2 diabetes management.                                    

"As the world leader in diabetes care, we are committed to helping people with diabetes live great, fulfilling lives," said Camille Lee, corporate vice president, Diabetes Marketing at Novo Nordisk. "We are thrilled that Paula, Bobby and Jamie Deen are part of this initiative that helps people embrace diabetes management in a more positive way."

"People may benefit from seeing how others successfully manage type 2 diabetes. Paula Deen, through her work with Diabetes in a New Light , is likely to inspire many people living with type 2 diabetes to take a more positive approach to their diabetes care," said Geralyn Spollett, MSN, ANP-CS, CDE, president, Health Care & Education of the American Diabetes Association. "We commend her for speaking out on behalf of people with type 2 diabetes and welcome her to the Association's Stop Diabetes ® movement."

Paula takes Victoza ® (liraglutide [rDNA origin] injection), a once-daily, non-insulin injection, as part of her treatment plan and continues to make lifestyle adjustments, including enjoying lightened-up versions of her favorite recipes.

 

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,031.14 +43.63 0.26%
S&P 500 1,984.13 -1.41 -0.07%
NASDAQ 4,518.9020 -48.6960 -1.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs