5 Black-Owned Businesses Making a Buzz
5. Kimberly Dillon
House of Mikko
Lesson: Be flexible.
Kimberly Dillon's 2-year-old House of Mikko, a beauty tips-sharing Web site primarily for black and minority women, is a work in progress. But it already has more than 82,000 followers on Facebook.
"We really wanted to go after the African-American women audience because we really felt that no one was speaking to them. We really wanted to," she says, and that means making sure the site has a culture-specific tone and employs the right colloquialisms.
The company is expanding its audience to multi-ethnic groups of women, launching a mobile app this month that is a more toned-down version of House of Mikko and concentrates solely on hair technique and styles. "One of the key things [about the mobile app]: it solves a particular group's needs but doesn't alienate [users]."Dillon is hoping her product catches on to become a global business. "I really want to have an impact and be a resource for women," with House of Mikko as the umbrella for digital beauty and lifestyle offerings, she says. "African-American women do not know what products work for them or where to get their hair done, and yet they spend three times more than any other segment." But as a black women in tech entrepreneurism, she has set her sights on goals larger than that. "The entrepreneurism gene is within us as a group of people," Dillon says, referring to blacks. "Where there is scarcity is in high-growth tech opportunities." "More than ever, people are starting to build community around this and really adding our voices. There is definitely more of us out there, and I think it's an amazing time as an African-American in tech," she says. "It's pretty fascinating that I can go to a happy hour with 10 of my African-American friends and we all have tech companies." -- Written by Laurie Kulikowski in New York. To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski
Follow TheStreet on Twitter and become a fan on Facebook.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV