As a reminder the 40 plus year-old SWA is the fastest growing segment online and can be broken down according to numerous traits, and age is certainly one of them. While SWAs come in all ages, our focus is on the needs of each subgroup and their different needs as they move through their natural lifecycle. Our investment in consumer research will help us better serve the needs of each of our users.As you can see, this is a very attractive large audience. In particular, baby boomers, still the largest generation in the past 100 years. With over 278 million online over the age of 40 in the US and Europe alone, we are confident in our ability to capture a similar but meaningful market share in certain consumer product verticals. While you will clearly take some investment, both short and long-term, the reward is very high. This audience is more loyal and has a higher lifetime value potential than any other audience online today.
Perion's CEO Hosts 2012 Guidance Conference Call (Transcript)
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