This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Twitter/Google + Battle Heats Up

By Julia Boorstin, CNBC Correspondent

NEW YORK ( CNBC) -- Twitter is taking issue with the way Google favors Google+ over Twitter as it personalizes results for its new "Search plus your world" results.

The two companies are shooting statements back and forth, establishing a battleground over instant search and potential anti-trust issues that is sure to become an even bigger issue in coming weeks. Google (GOOG) is trying to make gains gains for its new social service, Google+, which aims to compete with both Facebook and Twitter.

Twitter's general counsel, Alex Macgillivray, just tweeted an example of how Google's new search system impacts results when users are searching for @usernames. Check out the example Macgillivray shows in a screenshot, what happens when a user searches for @wwe. He's trying to make the point that though the "@" symbol makes it clear that a user is looking for a Twitter profile, Google chooses to suppress the Twitter result, instead promoting Google+ options.

More from CNBC
Mitt Romney's New Hampshire Win
Can the Gov't Guarantee Everyone a Job?
CES: YouTube and the Upcoming Revolution

This tweet follows Macgillivray, who used to work for Google, tweeting yesterday, "Bad day for the Internet ... Having been there, I can imagine the dissension @google to search being warped this way." Warped is certainly a strong word. Twitter followed up with a corporate statement saying that "We're concerned that as a result of Google's changes, finding breaking news on Twitter will be much harder for everyone. We think that's bad for people, publishers, news organizations and Twitter users."

Industry watchers have suggested that EU and U.S. regulators could pursue anti-trust concerns, asking if Google is using its dominance in search to elevate Google+, which clearly aims to compete with both Twitter and Facebook.

But Google is focusing on the fact that Twitter "chose not to renew their agreement with us last summer," as it wrote in a statement, in which Google links to an article about the deal expiring. Google writes that since then it has observed their "no follow instructions."

Google still can crawl tweets -- they're public after all -- and Google has more than 3 billion pages in its index. But because Google isn't "paying for the fire hose," it has to do more work to search real-time tweets, which theoretically would add about a five minute delay to when tweets would show up in search. And Google might argue that a five-minute delay makes tweets less valuable.

This is just the beginning of what's bound to be an ongoing showdown between Google, Twitter and even Facebook. There's no question that it's critical for consumers to get targeted information, and results in real-time. The question is which company will succeed in winning their attention and their time.

--Written by Julia Boorstin, CNBC Correspondent

CNBC is a world leader in business news, providing real-time financial market coverage and business information.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs