Lincoln MKZ Concept
The luxury segment is not huge, but it is a place where vehicles produce far higher profit than compacts, so it is understandable Ford would like to have a bigger presence.
The Lincoln MKZ concept car, unveiled at the auto show, "shows a strong hint of where Lincoln is going," Ford's Booth said.
"We can compete with the premium brands," said Booth, noting that Lincoln will "not be exactly like BMW or Lexus -- we think we can find a set of brand characteristics that resonate with our customer base." The new MKZ will go on sale in the fall.Among the recognizable brand design elements ensuring recognition as a Lincoln is the split-wing grill, resembling the two wings of a bird, that was introduced on the 1938 Lincoln-Zephyr. The concept has a long, sweeping roofline that enables a flowing aerodynamic appearance and a glass roof that creates an airy, open interior. The luxury segment accounts for 11% to 13% of overall U.S. sales. While Cadillac sold 152,389 units in 2011, Lincoln sold just 85,643. Brauer of TotalCarScore said the MKZ concept has "a presence" that should serve it well as it seeks to make its mark. "A premium luxury car needs to be special," Brauer said. "You can't get started in the luxury sector if you don't have that nailed down, and Lincoln hasn't done that in a long time. But this car has that sense." -- Written by Ted Reed in Charlotte, N.C. >To contact the writer of this article, click here: Ted Reed >To follow the writer on Twitter, go to http://twitter.com/tedreednc. >To submit a news tip, send an email to: firstname.lastname@example.org.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV