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New HyperSocial™ Agent Search Tools Now In Beta On Realtor.com

CAMPBELL, Calif., Jan. 12, 2012 /PRNewswire/ -- While technology continues to evolve the way people buy and sell properties, real estate transactions remain largely based on relationships and trust between agents and clients. To help them connect through online networks and communities, Realtor.com® announces the beta roll out of its mobile-enabled HyperSocial™ agent search tools.  Realtor.com, the #1 homes for sale web site, is operated by Move, Inc. (NASDAQ: MOVE), the leader in online real estate.

The first two HyperSocial™ agent search tools are now in beta and include HyperSocial™ Agent Profile Pages and HyperSocial™ Agent Recommendations.  They will be integrated into the Realtor.com Find a Realtor® (FAR) directory at the beginning of the 2012 home buying season, and accessible on the Realtor.com desktop FAR and Showcase Listing Enhancement iPhone, iPad and Android mobile app experiences.

Now available in beta for registration by Realtors® with a valid NRDS number at http://www.socialbios.com, these HyperSocial™ agent search tools will initially span Facebook, LinkedIn, Twitter, Google and FourSquare.  Information on how to register in seconds can be found at:  http://lockbox.realtor.com/realtor-technology/how-to-set-up-a-socialbios-account/.

HyperSocial™ Agent Profile Pages are mobile-enabled pages viewable from desktops and most mobile devices. Through social graphing technology, the HyperSocial™ Agent Profiles surface mutual connections, extended relationships, and shared interests by layering the social networks of agents and consumers.  These agent profiles, which serve as safe places for agents to direct their clients for all relevant contact information in one convenient location. 

HyperSocial™ Agent Recommendations live within each HyperSocial™ Agent Profile as an agent branded URL and is an easy way for clients to share a recommendation an agent has earned without any registration requirements.  Recommendations are reviewed and approved for display by each agent, and can be manually or automatically broadcasted to the agent's online network from one central hub with one easy click. When the recommendation URL is emailed or texted, users are directed back to the agent's HyperSocial™ Agent Profile featuring other key agent information.

To view a Realtor® profile live in the HyperSocial™ Agent Profile Page beta experience, click the following links, and then log in with Facebook to view mutual connections, affiliations and networks.  http://beta.realtor.com/realestateagents/Nicole-Winsauer_Denver_CO_297699

"For years Realtors® have built very successful businesses by networking within their local communities.  The relationships and trust that develops from networking often delivers the highest quality client connections to a Realtor®'s door step," says Errol Samuelson, president of Realtor.com. "Today, approximately eight in ten agents and brokers are in charge of marketing their listings, and 56% consider social media important for generating connections with prospective clients.(1)  By developing our recently acquired SocialBios technology into a scalable search tool to find Realtors®, millions of people can quickly find a Realtor® based on common connections, interests, and groups. Realtors® can also use our new HyperSocial™ search tools to manage their online social reputations and proudly broadcast recommendations across the web as they're transitioning their networking talents into the online world."

Today, almost all agents (93%) and brokers (90%) use social media to market their brands and listings, with Facebook, LinkedIn and YouTube as the most used social media tools followed by Twitter.(2) Through Realtor.com's HyperSocial™ Agent Recommendations hub, Realtors® can broadcast client recommendations featuring fresh and timely content across most social media platforms.

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