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ChromaDex® Announces That Its BluScience™ Line Of Dietary Supplements Is Available At Drugstore.com









IRVINE, Calif., Jan. 12, 2012 /PRNewswire/ -- ChromaDex Corporation (OTCBB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage, cosmetic and pharmaceutical industries announced today that its BluScience ( www.bluscience.com) line of dietary supplements is now available at Drugstore.com, a leading online provider of health, beauty, vision and pharmacy products.

(Logo:  http://photos.prnewswire.com/prnh/20110830/LA59283LOGO)

(Logo:  http://photos.prnewswire.com/prnh/20120110/LA33059LOGO)

Drugstore.com is currently carrying three BluScience SKUs:

  • HeartBlu – helps maintain healthy cholesterol levels* and supports cardiovascular health*
  • EternalBlu – supports cellular health* and has anti-aging properties*
  • Blu2Go – provides a sustained energy boost* and supports focus & mental clarity*

"Earlier this week, BluScience became available for sale at one of the largest retail drug store chains with more than 8,000 stores throughout the United States. The addition of Drugstore.com means that three major retailers are now stocking BluScience SKUs," said William Spengler, President of ChromaDex. "We expect BluScience to be available in more than 25,000 retail stores by year-end 2012, as well as through major online retailers."

The novel ingredient in BluScience is ChromaDex's proprietary, patent-pending pterostilbene, branded as pTeroPure® ( www.pteropure.com), which was named the 2010 North American Most Promising Ingredient of the Year by the independent research company, Frost & Sullivan.

pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries. Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols (an antioxidant phytochemical that tends to prevent or neutralize the damaging effects of free radicals), allowing more time for its antioxidant activities to act. Along with a number of other effects, pterostilbene has shown great promise for supporting cardiovascular health, cognitive function and anti-aging. However, the amount of pterostilbene present in a typical serving of blueberries is a tiny fraction of the amount needed to realize its benefits. In fact, one BluScience capsule has the equivalent amount of pterostilbene as contained in more than 500 cartons of blueberries.

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