CSG Systems International, Inc. ( NASDAQ: CSGS), a global provider of software- and services-based business support solutions that help clients generate revenue and maximize customer relationships, announced today that CSG’s Content Direct team is demonstrating how it creates groundbreaking UltraViolet direct-to-consumer digital content experiences with its Content Direct solution at 2012 International CES.
UltraViolet is the collective effort of the members of the Digital Entertainment Content Ecosystem (DECE) to provide consumers with a new, compelling way to collect and enjoy movies and TV shows from a wide array of outlets. Centered on a shared, cloud-based account that tracks digital proofs-of-purchases, UltraViolet allows consumers to create personal digital libraries with the freedom to access entertainment both at home and on-the-go, across multiple devices.
As Hollywood ramps up its investment in the UltraViolet specification, CSG’s Content Direct team is working with a number of the leading studios to create direct-to-consumer digital content experiences across a range of media — from custom video-on-demand sites to social network storefronts — and to speed up the adoption of UltraViolet. 2012 is the year in which UltraViolet can emerge as the standard for an open, digital content environment that most benefits consumers, retailers, and producers as video content shifts rapidly to a hypercompetitive, digital, multi-device market.
At 2012 International CES, CSG will unveil a real-world UltraViolet demonstration based on solutions currently implemented for market leading customers. CSG, leveraging its Content Direct solution, will demonstrate how to deliver a complete digital content storefront that enables content purchase, redemption and management with complete integration of the UltraViolet Coordinator. CSG will expand the market’s perspective of what a true UltraViolet-based digital content experience can offer.“Much of what the public has seen from UltraViolet thus far has been physical-to-digital redemption,” says Kent Steffen, President of CSG’s Content Direct team, “but UltraViolet’s real power for consumers and retailers is in the end-to-end experience that integrates online and on-device shopping with content purchase and redemption, content management and delivery, and detailed analytics. CSG is showing the digital content marketplace the kind of exciting capabilities it should expect to see from UltraViolet in 2012.”