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TheStreet Open House

DIY Phenom Erica Domesek Stars In Bluefly’s Newest Closet Confession

In the latest edition of Bluefly’s (NASDAQ Capital market: BFLY) cult-followed Closet Confessions series, DIY and craft supremo Erica Domesek invites style-seekers into her New York City apartment. With many consumers seeking more ways to increase value after the holiday season, Erica, who rocketed to fame with her “PS I Made This” website and bestselling book, confirms you don’t need to break the bank to stay chic this January.

From her iPad case which she calls her favorite DIY project, to the necklace she made on the fly—“I simply put [my rings] on a string and made a necklace.”—Erica shares genius tips on how to transform the pieces that “are available to everybody” into original accessories and statement staples.

“Erica is proof positive that great style can come at exceptional value,” says Bluefly, Inc CEO Melissa Payner, “which is what the Bluefly brand is all about.”

Erica’s closet is the 17 th Confession in Bluefly’s incredibly viral video series—joining blogging phenoms Susie Bubble and Leandra Medine, NYLON’s editor-at-large Dani Stahl, heiress Nicky Hilton, Real Housewife Bethenny Frankel, Dancing With the Stars finalist Kelly Osbourne, America’s Next Top Model judge Kelly Cutrone, and Olympic figure skater Johnny Weir.

Since its launch in April 2010, Closet Confessions has grown into a fashion and pop-culture phenomenon. It has clocked over three million views; won a 2011 Fashion 2.0 Award; spun off into engaging 45-second spots which aired on Bravo TV; and driven record spikes in traffic to flagship shopping site Bluefly.com.

Tags: Bluefly, Closet Confessions, Erica Domesek, Dani Stahl, Susie Bubble, Leandra Medine, Bethenny Frankel, Nicky Hilton, Kelly Osbourne, Kelly Cutrone, Johnny Weir, Lady Gaga, Melissa Payner.

For further information and questions concerning Closet Confessions, please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com; 212-274-0400.

Copyright Business Wire 2010

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