This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

DIY Phenom Erica Domesek Stars In Bluefly’s Newest Closet Confession

Stocks in this article: BFLY

In the latest edition of Bluefly’s (NASDAQ Capital market: BFLY) cult-followed Closet Confessions series, DIY and craft supremo Erica Domesek invites style-seekers into her New York City apartment. With many consumers seeking more ways to increase value after the holiday season, Erica, who rocketed to fame with her “PS I Made This” website and bestselling book, confirms you don’t need to break the bank to stay chic this January.

From her iPad case which she calls her favorite DIY project, to the necklace she made on the fly—“I simply put [my rings] on a string and made a necklace.”—Erica shares genius tips on how to transform the pieces that “are available to everybody” into original accessories and statement staples.

“Erica is proof positive that great style can come at exceptional value,” says Bluefly, Inc CEO Melissa Payner, “which is what the Bluefly brand is all about.”

Erica’s closet is the 17 th Confession in Bluefly’s incredibly viral video series—joining blogging phenoms Susie Bubble and Leandra Medine, NYLON’s editor-at-large Dani Stahl, heiress Nicky Hilton, Real Housewife Bethenny Frankel, Dancing With the Stars finalist Kelly Osbourne, America’s Next Top Model judge Kelly Cutrone, and Olympic figure skater Johnny Weir.

Since its launch in April 2010, Closet Confessions has grown into a fashion and pop-culture phenomenon. It has clocked over three million views; won a 2011 Fashion 2.0 Award; spun off into engaging 45-second spots which aired on Bravo TV; and driven record spikes in traffic to flagship shopping site Bluefly.com.

Tags: Bluefly, Closet Confessions, Erica Domesek, Dani Stahl, Susie Bubble, Leandra Medine, Bethenny Frankel, Nicky Hilton, Kelly Osbourne, Kelly Cutrone, Johnny Weir, Lady Gaga, Melissa Payner.

For further information and questions concerning Closet Confessions, please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com; 212-274-0400.

Copyright Business Wire 2010

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs