In the news release, ChromaDex® Announces Expanded Retail Distribution for its BluScience™ Line of Dietary Supplements at a National Drug Store Chain, issued
10-Jan-2012 by ChromaDex Corporation over PR Newswire, we are advised by the company that the first paragraph, first sentence, the name BluScience should have been hyperlinked to
http://www.bluscience.com rather than as plain text as originally issued inadvertently. The complete, corrected release follows:
ChromaDex® Announces Expanded Retail Distribution for its BluScience™ Line of Dietary Supplements at a National Drug Store Chain
BluScience expected to be available in 25,000+ retail stores by year-end 2012
Jan. 10, 2012 /PRNewswire/ -- ChromaDex Corporation (OTCBB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries announced today that its
BluScience line of dietary supplements is now available for sale in one of the largest retail drug store chains with more than 8,000 stores throughout
the United States.
This national chain will be carrying two BluScience SKUs (HeartBlu and EternalBlu) by the end of Q1 2012 and two additional SKUs (MemoryBlu and Blu2Go) by the end of Q2 2012. This marks the first rollout of BluScience into retail mass merchants since the initial launch of the product
The novel ingredient in BluScience is ChromaDex's proprietary, patent-pending pterostilbene, branded as
, which was named the
2010 North American Most Promising Ingredient of the Year
by the independent research company, Frost & Sullivan.
pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries. Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols, allowing more time for its antioxidant activities to act. Along with a number of other effects, pterostilbene has shown great promise for supporting cardiovascular health, cognitive function and anti-aging. However, the amount of pterostilbene present in a typical serving of blueberries is a tiny fraction of the amount needed to realize its benefits. In fact, one BluScience capsule has the equivalent amount of pterostilbene as contained in more than 500 cartons of blueberries.