International CES – Yahoo! (NASDAQ:YHOO), the premier digital media company, today announced that they have joined forces with Playtone and Reliance Entertainment to bring Tom Hanks’ multi-dimensional animated series “Electric City” to Yahoo! in 2012. As the exclusive online broadcast home for “Electric City,” Yahoo! will bring Hanks’ vision and storytelling to a global audience. Set in a futuristic society, “Electric City” is a new 90- minute action-packed sci-fi adventure series, and marks Yahoo!’s first foray into original scripted programming. “Electric City” was created by and stars Tom Hanks.
The introduction of “Electric City” will take center stage at a private event at CES with Tom Hanks and Ross Levinsohn, EVP Americas, Yahoo! on January 10.
“‘Electric City’ is a thought-provoking and engaging series and we are thrilled to be partnering with Playtone and Reliance Entertainment to bring Tom Hanks’ vision to the world on Yahoo! for the first time," said Ross Levinsohn, EVP Americas, Yahoo!. “‘Electric City’ is so much more than just an online video series – it is an interactive and immersive experience from one of the world’s biggest stars and premier storytellers.”
“Yahoo! has clearly established itself as the go-to destination for big events and breaking news and we are focused on providing the best digital canvas for the world’s greatest storytellers to create, develop and showcase their visions,” said Levinsohn. “‘Electric City’ is further proof that we want to set the bar in premium online content and be the global home for groundbreaking ventures from the world’s best-known and next-generation artists."
“It was always our intent to have this project live and breathe online and we felt Yahoo! would be the perfect home," said Playtone's Gary Goetzman.
“Electric City is the first of its kind, a clutter-breaking, global 360 digital project. Working with Tom and Playtone has been an amazing experience and this series could not have been possible without Tom's vision and creativity. We also feel that with its reach and technology, Yahoo! is the best distribution partner for this project,” said Amitabh Jhunjhunwala, Vice Chairman Reliance Group. “Electric City reinforces Reliance's commitment to invest and innovate in the global entertainment industry. We will continue to create more global and multi-platform digital projects involving top Hollywood talent.”