This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Dr Pepper Debuts Its "Always One Of A Kind" Advertising Campaign (Photo: Business Wire)

Stocks in this article: DPS

For more than 125 years, Dr Pepper has celebrated being one of a kind. Today, the brand gives a nod to its heritage and celebrating the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me,” performed by Grammy award nominee Ryan Tedder, singer/songwriter and front man of rock band OneRepublic. The song is available for download on iTunes.

Dr Pepper Debuts its "Always One of a Kind" Advertising Campaign (Photo: Business Wire)

Dr Pepper Debuts its "Always One of a Kind" Advertising Campaign (Photo: Business Wire)

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” said Dave Fleming, director of marketing for Dr Pepper. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”

Nearly a thousand Dr Pepper fans take to the streets in the new commercial proudly showing off their own original expressions on t-shirts describing what makes them unique and different from the rest of the crowd. A few of the hundreds of slogans featured read: “I’m a One and Only” on identical twin girls, “I’m a Rebel” on a girl wearing a white shirt and walking the opposite direction, “I’m a Momma’s Boy” on a burly construction worker, “I’m a rock star” on a guy crowd surfing, “I’m a Dreamer” on a musician in the train station, and lastly an “I’m a Pepper” fan, fittingly reminiscent of the 1970's “I’m a Pepper” commercials, rises out of the crowd.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,777.92 -0.23 -0.00%
S&P 500 2,063.95 +2.72 0.13%
NASDAQ 4,755.6560 +7.26 0.15%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs