For more than 125 years, Dr Pepper has celebrated being one of a kind. Today, the brand gives a nod to its heritage and celebrating the spirit of originality with the debut of its
“Always One of a Kind”
advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me,” performed by Grammy award nominee Ryan Tedder, singer/songwriter and front man of rock band OneRepublic. The song is available for download on iTunes.
Dr Pepper Debuts its "Always One of a Kind" Advertising Campaign (Photo: Business Wire)
“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” said Dave Fleming, director of marketing for Dr Pepper. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”
Nearly a thousand Dr Pepper fans take to the streets in the new commercial proudly showing off their own original expressions on t-shirts describing what makes them unique and different from the rest of the crowd. A few of the hundreds of slogans featured read: “I’m a One and Only” on identical twin girls, “I’m a Rebel” on a girl wearing a white shirt and walking the opposite direction, “I’m a Momma’s Boy” on a burly construction worker, “I’m a rock star” on a guy crowd surfing, “I’m a Dreamer” on a musician in the train station, and lastly an “I’m a Pepper” fan, fittingly reminiscent of the 1970's “I’m a Pepper” commercials, rises out of the crowd.