This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Wirtz: Talking About the Best of Everything

CHICAGO ( TheStreet) --- William Rockwell Wirtz, aka "Rocky," is principal owner of the Chicago Blackhawks NHL team and Wirtz Corp., a conglomerate of industries that include real estate, banking, insurance and the Wirtz Beverage Group, for which son Danny is vice president of spirits marketing and sales.

Father and son sat recently to talk about the team, its Stanley Cup win, the pleasures of drink and delights of family and the city they call home.

Rocky, you took over as chairman of the Blackhawks in the fall of 2007. At the beginning of this season, your fifth in charge, you're able to look back on an impressive and growing list of achievements. Aside from winning the Stanley Cup -- that's too easy -- what is your proudest moment as head of the Hawks?

Rocky: Seeing 2 million people on a beautiful Friday afternoon in Chicago celebrating a hometown win. It was both gratifying and humbling to be a part of it.

Your changes really helped usher the team -- and the perception of the team -- into a new era. To think that five years ago, the Blackhawks weren't even on TV in Chicago. Now Danny is tweeting about watching Hawks games on his iPhone. How do you approach and manage the balance between hockey's rich tradition and necessary innovation?

Rocky: It is no different than how you sell Crown Royal or Smirnoff, two brands with rich histories. You honor the past by embracing fresh ideas and by bringing in the right people. You have to entrust the people in your organization to find the right talent and let them do their job.

The old adage: You've got to spend money to make money. It's another one of the philosophical changes you made to the business of the Blackhawks. You believe in it, but it wasn't something the team had been used to when you took over. What advice, with that in mind, would you give a new business owner with very little money to spend?

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.24 0.70%
DIS $105.24 0.23%
FB $83.01 0.11%
GOOG $555.17 -0.65%
TSLA $190.40 -2.00%


DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs