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The Cheesecake Factory's Chicken Lettuce Wrap Tacos Are Part Of Its New SkinnyLicious(TM) Menu With Nearly 50 Items Under 590 Calories. (Photo: Business Wire)

On the heels of its successful “Where Wishes Become Delicious” holiday contest on Facebook® which garnered nearly 13,000 entries, The Cheesecake Factory® is continuing gift giving into the New Year with a New Year’s Resolutions contest on Twitter inspired by its new SkinnyLicious™ menu. The month-long contest will give guests a chance to win prizes that help achieve their New Year’s resolutions, such as SkinnyLicious gift cards and workout gear.

The Cheesecake Factory's Chicken Lettuce Wrap Tacos are part of its new SkinnyLicious(TM) menu with  ...

The Cheesecake Factory's Chicken Lettuce Wrap Tacos are part of its new SkinnyLicious(TM) menu with nearly 50 items under 590 calories. (Photo: Business Wire)

The Cheesecake Factory is making it easier for guests to reach their New Year’s goals, all with a simple 140-character Tweet. For a chance to win one of 40 fun prizes, like new running shoes or yoga classes, guests must follow The Cheesecake Factory on Twitter at www.twitter.com/cheesecake, and tweet their New Year’s resolution, making sure to use the hashtag #SkinnyLicious. Guests can tweet as many #SkinnyLicious resolutions as they would like and multiple tweets are encouraged.

Introduced in August 2011, The Cheesecake Factory’s SkinnyLicious menu has redefined lower-calorie flavor and provides guests even more choices. With nearly 50 items under 590 calories and six signature cocktails with 150 calories or less, guests can keep their New Year’s Resolutions while enjoying The Cheesecake Factory’s signature rich taste. Like all dishes on The Cheesecake Factory’s more than 200 item menu, the SkinnyLicious dishes are prepared fresh to order in each restaurant.

Conditions apply. For rules, visit www.SkinnyLiciousresolutions.com. Void where prohibited by law and in New Mexico.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.comLike us on Facebook at www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 170 full-service, casual dining restaurants throughout the U.S., including 156 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50121927&lang=en

Copyright Business Wire 2010

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