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Bluefly Announces Participation In The 14th Annual ICR XChange Conference

Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online retailer of designer brands, fashion trends and superior value, today announced that the Company will present at the 14 th Annual ICR XChange Conference, held at the Fontainebleau Miami Beach in Miami Beach, Florida on Wednesday, January 11, 2012, at 2:50 pm Eastern Time. Melissa Payner, Chief Executive Officer, Joseph Park, Chief Operating Officer and Kara Jenny, Chief Financial Officer, will host the presentation. The presentation will also be webcast live at www.bluefly.com.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends, and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of Manhattan’s Fashion District. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a Members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. For more information, please dial 212-944-8000, or visit www.bluefly.com.

Copyright Business Wire 2010

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