CenturyLink Business Designs Custom Fit Network For True Religion

DENVER, Jan. 5, 2012 /PRNewswire/ -- CenturyLink (NYSE: CTL) today announced it has turned up a new high-speed data and voice network for True Religion. The premium denim jeans company's headquarter location in Vernon, Calif., is now securely interconnected with its 110 domestic retail stores and international retail stores or showrooms in Canada, England, Italy and Hong Kong.\

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The new CenturyLink IQ Networking™ with Ethernet Access provides True Religion with cost competitive, scalable and secure connectivity. It is now an integral part of helping True Religion stay connected with its vendors, partners and customers. CenturyLink Business designed a turnkey solution that allows True Religion's IT department to seamlessly onboard new locations and make service changes as the company grows. Through an integrated user interface, the IT team can now do what it formerly took additional vendors and extra business expenses to accomplish.

"Our CenturyLink Business network is helping us gain a competitive edge nationally and globally," said Jennifer Terrill, Vice President of IT for True Religion. "We wanted to partner for the long-term with a provider that could deliver simple, cost-effective solutions and also integrate easily with our existing infrastructure. We found that partner in CenturyLink Business."

True Religion customers benefit from CenturyLink's secure, high-speed network by way of shorter wait times at the cash register, which has been especially critical during this holiday season. Customers will also recognize the effectiveness of True Religion's inventory control system by reliably locating the perfect pair of jeans on www.truereligionbrandjeans.com. And as they complete their credit card purchases, customers will have peace of mind that those transactions are completed using CenturyLink's PCI compliant IQ Networking service.

"We are putting the power of Ethernet to work so True Religion can lower its operating costs and scale seamlessly to meet new business opportunities," said Chris Ancell, president of CenturyLink's business markets group. "As True Religion grows over time, it can do so knowing that its network will always be that perfect fit."

About CenturyLink

CenturyLink is the third largest telecommunications company in the United States. The company provides broadband, voice, wireless and managed services to consumers and businesses across the country. It also offers advanced entertainment services under the CenturyLink ™ Prism ™ TV and DIRECTV brands. In addition, the company provides data, voice and managed services to enterprise, government and wholesale customers in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers. CenturyLink is recognized as a leader in the network services market by key technology industry analyst firms, and is a global leader in cloud infrastructure and hosted IT solutions for enterprises through Savvis, a CenturyLink company. CenturyLink's customers range from Fortune 500 companies in some of the country's largest cities to families living in rural America. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America's largest corporations. For more information, visit www.centurylink.com.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a global American made premium denim brand. The Company designs, manufactures and markets denim and denim-related sportswear, selling through a diversified network of retail, ecommerce, wholesale and licensing channels worldwide. As of September 30, 2011, the Company owned and operated 105 branded retail stores in the United States, three branded retail stores in Canada, three branded retail stores in Japan, three branded retail stores in Germany, three branded retail stores in the U.K and one branded retail store in the Netherlands. True Religion, which is headquartered in California, was founded in 2002 by Jeffrey Lubell, who is the company's Chairman, CEO and Chief Merchant. It is listed on the NASDAQ (TRLG).

For more information: www.truereligionbrandjeans.com www.facebook.com/truereligionbrandjeans http://twitter.com/#!/TrueReligion http://truereligionunstitched.tumblr.com

SOURCE CenturyLink, Inc.

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