Reconnect with your base -- and your groove.
President Obama has fallen curiously silent in the last few months. Yes, the White House still sends the occasional e-mail to its list of followers, but the hip, social media-savvy candidate Obama who charmed so many voters appears to have lost his populist edge. (Seriously, when did the president last appear on Leno?) Obama's advisors may worry that a sitting President should be careful to protect his dignity, but they shouldn't push him into stuffiness. President Obama's personal charisma and approachability may be his strongest political asset. It's time the President became more visible in the popular media, and reminded voters of just why they chose him in the first place.
Put family first.
Whether politically liberal or conservative, Americans tend to prefer that their presidents have strong family ties. Love him or hate him, it's hard to deny that President Obama enjoys a happy marriage and loving relationships with his children and extended family. However, he's about to take on the dual burden of running the administration while running for office, which could put a significant strain on his family relationships. If he's smart, President Obama will ask his social secretary to make sure that his busy schedule includes quality time with his wife and kids.
Obama is on the young and slender side as presidents go. He plays a lot of basketball, and seems to eat pretty well. With the stresses of the campaign upon him, however, he may be tempted to resume smoking or let his tension levels rise. Voters may be scared off if they see the president showing signs of bad health because, candidly, they voted for him and not for Vice President Biden. Make sure you're carrying your Nicorette, Mr. President. One photo of you smoking on Facebook could be the difference between victory and defeat.
It's going to be an interesting few months for all of the Presidential candidates. Here's hoping they've got their resolutions ready as the race kicks into high gear.