1-800-FLOWERS.COM, Inc. To Present At The BOCEMb; Noble Financial Capital Markets’ Eight Annual Equity Conference At The Hard Rock Hotel In Hollywood, Florida, On Tuesday, January 17, 2012

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world’s leading Florist and Gift Shop, today reported that members of the Company’s senior management team will present at the BOCEMb; Noble Financial Capital Markets’ Eight Annual Equity Conference at the Hard Rock Hotel in Hollywood, Florida, on Tuesday, January 17, 2012 at 9:00 am Eastern Time. At the time of the presentation, a live audio and high-definition video webcast of the Company’s presentation will be available on the Investor Relations section of the Company's web site at www.1800flowersinc.com or through the Noble Financial websites: www.noblefcm.com, or www.BOCEM2012.com. The Company recommends registering at least 10 minutes prior to the start of the presentation to ensure timely access. You will require a Microsoft SilverLight viewer (a free download from the presentation link) to participate.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been delivering smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the Mobile Shopping Summit’s “Best Mobile Site of 2011.” 1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 100: America’s Best Retail Web Sites” for 2011 and has earned STELLAService’s highest “elite” ranking versus competitors for customer satisfaction by in 2011. The Company’s BloomNet® international floral wire service ( www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands ( www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® ( www.1800baskets.com); and wine gifts from Winetasting.com® ( www.winetasting.com). The Company’s Celebrations® brand ( www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Special Note Regarding Forward-Looking Statements:

A number of statements contained in the Company’s presentation at the BOCEMb; Noble Financial Capital Markets’ Eight Annual Equity Conference at the Hard Rock Hotel in Hollywood, Florida, on Tuesday, January 17, 2012 at 9:00 am Eastern Time, other than statements of historical fact, may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a more detailed description of these and other risk factors, please refer to the Company’s SEC filings including the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in the presentations and any recordings thereof, or in any of its SEC filings except as may be otherwise stated by the Company.

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