Gold Medal: Facebook advertising
Sure, Google (GOOG - Get Report) Adwords, Microsoft (MSFT - Get Report) Office 365, Basecamp, Intuit's (INTU - Get Report) QuickBooks Online and Salesforce (CRM - Get Report) are good tools. They help you stay organized, market a bit and drive your sales teams. But for a business, Facebook advertising trumps them all, since it can literally help anyone get business.
Just go to the bottom of your Facebook page, click on the "advertising" link and simply do what Mark Zuckerberg tells you to: Think of the people who might like your product, write some ad copy for them, pay a few bucks to post your ad, and, poof, you're a targeted media powerhouse that can operate around the world. Even more bizarre, the learning curve on this product is absolutely flat. Really anybody can use it. You heard it here first: Facebook advertising makes traditional Web paid search marketing look like AM radio. It's a gold mine.
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