You know things are bad when even the supporters in an ad don't know who the candidate is.
A series of ads released by GOP presidential candidate Jon Huntsman, leading up to his announcement he would run, featured an actor we were meant to believe was him. Day by day, we gleaned tiny bits of Huntsman trivia. He once had a rock band named Wizard. He "rides motocross to relax."
One ad produced for his benefit in New Hampshire by the Our Destiny PAC sings his praises (experience, true conservative values) then ends -- with the line viewers will remember most -- with an older man pondering: "Why haven't we heard of this guy?"Nothing instills confidence quite like the admission that your base hasn't been paying any attention to the election and that you've done a terrible job making yourself known to them.