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Cherokee Inc. Moves Into New Corporate Headquarters

Cherokee Inc. (NASDAQ: CHKE), a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced today that the Company has officially relocated to its new corporate headquarters in Van Nuys, CA. This move is part of Cherokee’s strategy to better accommodate its growth initiatives, design and merchandising resources all while continuing to enhance the Company’s products.

Cherokee Inc.’s Chief Executive Officer Henry Stupp commented on the move, “We are very excited to complete the year in our new office space. Our new headquarters provides much-needed room and will allow us to better transform our Company, strengthen our relationships and internal operations, and ultimately enhance our overall product lineup as we head into Fiscal 2013 and beyond.”

Cherokee Inc.'s new office is located at 5990 Sepulveda Blvd, Suite 600, Van Nuys, CA 91411. Cherokee's main phone number remains unchanged at (818) 908-9868. The Company was able to secure this new lease, which officially started on December 1st, at advantageous rates with minimal additional annual costs to Cherokee Inc. Cherokee's previous lease was terminated early with an agreement signed on December 7, 2011, concluding all related obligations by the end of January 2012.

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘N Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).

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