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3 Things You Should Know About Small Business: Dec. 20

NEW YORK (MainStreet) -- What's happening in small business today?

1. 2012 trends for rural small businesses. Rural small-business trends typically differ from the general industry and next year the continued troubled economy is likely to polarize rural businesses from their urban counterparts even further -- but, surprisingly, in a good way.

Rural small businesses look promising in 2012, says Small Business Trends in listing top trends for small towns including: strong farm commodity prices contributing to improved local economies, particularly as investors look for "safer" investment classes; strong oil and natural gas prices meaning a continued boom in production, leading to a general surge in economies surrounding these areas; and "ruralsourcing" competing with global outsourcing to bring manufacturing and IT service jobs into rural areas.

One negative going into next year for rural small businesses is the effect of state government budget cuts and how that will trickle down. Two rural mainstays that will likely be hurt: tourism and arts funding, the article says.

2. Franchises expected to recover in 2012. After three years of restrained growth due to the recession and its lingering effects, franchise businesses show signs of recovery in the year ahead, according to The International Franchise Association's Franchise Business Economic Outlook released Monday.

The forecast is for modest growth in the number of establishments, employment, output and contributions to U.S. gross domestic product.

It's no secret business growth has been constrained over the past few years as a result of the recession and lack of credit availability -- franchises included. The report estimates real GDP to increase 1.8% in 2012, consumer spending growth at 2.2%, a continued sluggish recovery in the housing market and slower economic growth abroad. The report predicts a number of franchise businesses in 2012 will accelerate and there will be modest growth in employment and economic output, though.

Among franchise industries, "personal services" franchises are expected to be a "growth leader," followed by retail products and services. Real estate will also grow, albeit from a low base. And all segments will experience job growth next year.

For the full report, go to the IFA's Web site.

3. White House Q&A with women entrepreneurs. Women-owned businesses are one of the fastest-growing segments of the small-business community, but women continue to face challenges, including access to capital and lack of opportunities to grow. Today at 3 p.m. EST, the White House National Economic Council and the Small Business Administration will hold a question-and-answer session for female business owners to learn more about the federal government's policies and programs for them.

There's a live feed and participants can submit questions through the White House's Facebook page, its Twitter page (using the hashtag #WHChat) or through its Web form for comments.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

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Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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