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BRF - Brasil Foods SA (BRFS): Today's Featured Consumer Goods Loser

BRF - Brasil Foods ( BRFS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 1.7%. By the end of trading, BRF - Brasil Foods fell 30 cents (-1.5%) to $19.29 on average volume. Throughout the day, 1.4 million shares of BRF - Brasil Foods exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in price between $19.25-$19.58 after having opened the day at $19.52 as compared to the previous trading day's close of $19.59. Other company's within the Consumer Goods sector that declined today were: AgFeed Industries ( FEED), down 25.1%, Jakks Pacific Incorporated ( JAKK), down 20.2%, Eastman Kodak Company ( EK), down 19.9%, and Enova Systems ( ENA), down 13.5%.

BRF - Brasil Foods S.A., through its subsidiaries, produces and sells poultry, pork, beef cuts, milk, dairy products, and processed food products in Brazil and internationally. BRF - Brasil Foods has a market cap of $17.15 billion and is part of the food & beverage industry. The company has a P/E ratio of 40.3, above the average food & beverage industry P/E ratio of 17 and above the S&P 500 P/E ratio of 17.7. Shares are up 16.1% year to date as of the close of trading on Friday. Currently there are four analysts that rate BRF - Brasil Foods a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates BRF - Brasil Foods as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, notable return on equity, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Reddy Ice Holdings ( FRZ), up 18.8%, Reeds ( REED), up 8%, Mad Catz Interactive ( MCZ), up 6.8%, and Stanley Furniture Company ( STLY), up 6.2%, were all gainers within the consumer goods sector with Corn Products International ( CPO) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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