NEW YORK ( MainStreet) -- Your business has a Facebook page, you've finally gotten the hang of tweeting and now comes another social media site your business must have a presence on: Google+. You're probably wondering, among other things, when you'll have time to monitor all these sites.
It may be true
social media site, which is sort of a combination of Facebook and
, seems unnecessary, especially since the site hasn't gotten much traction with users. But experts say now is the time for businesses to get comfortable with using Google+, because it will become an important piece of the search puzzle.
|Google+ hasn't exactly caught on with users. You should be on it anyway, digital media expert Jason Hennessey warns.
It's even for local businesses that might not think Google+ can offer them much.
Jason Hennessey, CEO of
, a digital marketing agency, says it's equally as important that they use the site, because the level of interactivity on Google+ will become a signal to Google. The more a local business engages with Google+ (both by posting and allowing users to "check in"), the more likely Google is to pull up that business during a user's searches.
What's so great about Google+?
Six months ago Google had an exclusive contract with Twitter, which was providing them with a real-time feed. That was a big deal.
So say you search for Kim Kardashian. You're not seeing all the real-time buzz that's happening about Kim Kardashian like you used to see when Twitter had the contract with Google. Google+ has its own real-time news feed to replace the real-time search feature. They haven't actually brought it in the search pages yet ... this is something that is right around the corner. They will implement a real-time news feed almost like a Twitter feed that will be part of the search.
So why should businesses care?
As a journalist, at the end of the day the whole reason why you're posting [on a social media site] is so that you can be the first to break different stories. When you're talking about small business or local restaurant, it provides you a larger audience without a whole lot of effort. So essentially you can follow something that is buzzing and you as a small business have the ability to compete with the mega-companies and large brands out there and get followers and fans. You're basically maximizing the same audience.