NEW YORK ( TheStreet) -- Social gaming company Zynga (ZNGA - Get Report) priced its initial public offering at $10 per share, valuing the FarmVille maker at $7 billion.
The pricing came in on the high end of the company's expected range of between $8.50 and $10 a share. Zynga is selling 100 million shares in the IPO with the stock set to make its debut on the Nasdaq on Friday.
| Zynga CEO Mark Pincus
Analysts are largely mixed on how well Zynga will perform in the public markets.
Hudson Square analyst Daniel Ernst remains "positive on the offering" and believes its valuation is reasonable.
Sterne Agee analyst Arvind Bhatia
, meanwhile, has already initiated coverage of the company with an underperform rating and said the company's valuation is "not justified
Earlier on Thursday, Zynga updated its S-1 filing to expand on the risks of losing its CEO and founder Mark Pincus after
chairman Eric Schmidt called him a "fearsome, strong negotiator."
Pincus had previously been criticized in reports for
creating an overly aggressive and hard-charging culture
at the company.
Zynga's offering comes at the end of a strong week for IPOs.
Business software company
(JIVE - Get Report)
opened up 27% in its debut on Tuesday
Luxury fashion brand
(KORS - Get Report)
25% on its first day of trading on the NYSE Thursday
Written by Olivia Oran in New York
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