This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Apparel Stocks That Could Pop in 2012

Vera Bradley

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Even though Vera Bradley (VRA - Get Report) has only been public for a year and change, this $1.4 billion stock has gotten plenty of eyes on it. Management took advantage of significant popularity in VRA's product line to IPO the firm -- but there's still value in this name.

Short-sellers' eyes are on Vera Bradley too; with a short ratio of 14.4, it would take nearly three weeks of buying for shorts to exit their positions at current volume levels.

Vera Bradley has an instantly recognizable style, something that the firm has done a good job of leveraging in the last few years. Today, VRA sells women's accessories through more than 3,300 independent retailers as well as a growing contingent of company-owned retail stores. The latter should provide VRA with considerable room for domestic growth while most peers are struggling to establish their brands abroad.

If imitation is the sincerest form of flattery, then Vera Bradley should be quite flattered -- competitors have been quick to copy the firm's signature style. To date, they haven't been able to copy VRA's success. Authenticity counts in the apparel business, and Vera Bradley's first-to-market status should help the firm retain the edge on competitors who want part of its broad demographic.

Financially, VRA carries a manageable revolving debt load that's been shrinking as the firm simultaneously builds a more suitable cash reserve. Deep margins should keep that trend moving along in 2012.
4 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
BKE $28.92 -0.07%
CAB $53.75 3.10%
COLM $59.91 2.30%
ICON $8.30 -2.10%
VRA $17.51 -0.17%


Chart of I:DJI
DOW 17,891.81 +118.17 0.66%
S&P 500 2,080.14 +14.84 0.72%
NASDAQ 4,814.1070 +38.7490 0.81%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs