NEW YORK ( MainStreet) -- After more than a quarter-century in business, Avant Cards & Gifts of Lincoln, Neb., was having a tough time surviving in the greeting card business. Owner Duane Krepel turned to the store's Facebook page to get customers in the door.
"WE NEED YOUR HELP! This has been a tough and relentless recession," the Nov. 14 status update read. "Unfortunately our bank has determined that due to decreasing sales we will have to close our doors after the holidays. They will reconsider only if we show a significant increase in sales this Christmas. Please don't forget to shop with us and bring your friends and relatives. ... We believe in Christmas miracles & appreciate your help!"
|Dana Norman and Michele Rothberg bought discount card store CardSmart in Plainview, N.Y., because they thought there was an opportunity to sell to a more affluent clientele.|
Krepel, 67, used to have three stores in the area, but closed two. He says a large portion of his cash and personal savings have been eaten up trying to keep the business running.
"I had to throw the proverbial Hail Mary pass," he says of the Facebook post. "I didn't have any choices. I had to do something