5. Taxslayer.com Gator Bowl
Jan. 2 in Jacksonville, Fla.
Ohio State vs. Florida
In just about every other sport in America, a clash between two .500 teams wouldn't warrant millions of dollars in investment.
When one is basically a bowl's home team and the other is one of the biggest brands in college sports from a region that contributes a sizable snowbird population to that bowl's home state, the price tends to go up.
Ohio State (6-6) and Florida (6-6) are a dream matchup for a Gator Bowl already relegated to ESPN2. Ex-Florida coach Urban Meyer is heading to Columbus next year and basically wrote the Gator Bowl's subplot months ago. Throw in the fact both teams have played for the national championship twice in the past six years -- including Florida's 41-14 drubbing of the Buckeyes in 2006 -- and it's tough for this year's mediocre Buckeyes and Gators to walk away from that multimillion-dollar payday.