4. Chick Fil-A Bowl
Jan. 31 in Atlanta
No. 25 Auburn vs. Virginia
This is where the rankings start to fall off a bit and the enticements get real.
Auburn and Virginia have the kind of fan bases that can fill the Georgia Dome on a non-bowl night, but those big programs won't get out of bed and come to your bowl if there isn't big money involved. Paying out more than $3 million for a major city bowl that's fairly accessible to both fan bases is generous to say the least.
Even if certain members of your student body feel strongly about a certain sponsor's views on kale and marriage, your conference's thanks for bringing in yet another big payday will certainly salve the wound.