TIBCO Software Inc. - Special Call

TIBCO Software, Inc. (TIBX)

December 14, 2011 11:00 am ET

Executives

Syed Mahmood -

Presentation

Unknown Attendee

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Good morning, everyone, and welcome everyone. [indiscernible] of TIBCO Spotfire. I'd like to thank you for attending our webcast today, effective sales pipeline management through analytics, presented by Senior Product Marketing Manager, Syed Mahmood.

Just a few items before we begin. If you have questions at any point today, you can submit those using the Q&A module on the bottom right-hand corner of your screen. Syed will field those questions once his presentation and demo have concluded. Also, todays' webcast is being recorded so you'll have access to playback through a link, which will be emailed to you after the live session.

So again, thank you for attending today's webcast. And I'd now like to introduce our presenter, Syed Mahmood.

Syed Mahmood

Thank you, Brett [ph]. My name is Syed Mahmood, I'm Senior Product Marketing Manager for Spotfire. And the purpose of today's presentation is to briefly summarize the challenges that sales professionals face and how Spotfire can help address them.

As some of you might know, Spotfire is TIBCO's analytics and data virtualization platform. And the plan for today's webcast is to do a brief presentation that shows how sales and pipeline analytics fit into the broader process for customer lifecycle management. And then, I will do a demo of how Spotfire provides those key pieces of insights that sales executives and managers need to be effective in their roles.

So let's get started. So as I mentioned, I would like to start the presentation by first talking about the broader framework for customer lifecycle management because processes related to sales and pipeline management are actually part of this framework. Effectively managing customer lifecycle represents a closed-loop process, this process such as marketing, sales and customer service organizations within an enterprise. And the process of building and maintaining strong relationships with customers starts with a business acquiring a new customer. The relationship is further strengthened when a customer buys additional products or complete solutions from the business. And in the final phase of the customer lifecycle, factors such as customer satisfaction and loyalty play an important role. And this process is fairly challenging because enterprise and businesses need to acquire new customers and build these strong relationships with them while reducing the cost of marketing, selling and servicing to these customers.