Dec. 14, 2011
/PRNewswire/ -- SK Planet, a wholly owned subsidiary of Korea-based SK Telecom (NYSE: SKM, KSE: 017670), today announced StyleTag, a mobile fashion app designed for fashionistas and trendsetting smartphone users. StyleTag lets users indulge in a new fashion experience with real-time on-the-spot photos making it easy for shoppers and trend spotters to find new styles or take a photo of a look they like and share it with other StyleTaggers.
Fashion is an immense, diverse and fast-paced industry so finding styles you like can be overwhelming as many fashion trends evolve and change in the blink of an eye. StyleTag users can conveniently stay updated on the latest trends and hottest items through custom fashion feeds based on their favorite brands, designers and styles, as well as other StyleTag users with similar tastes. By tagging looks and subscribing to favorite feeds, users can easily view photos of styles and trends they are interested in.
Studies show that online fashion is addictive and even with rising smartphone ownership, particularly among young consumers, many fashion retailers have been slow in optimizing websites for mobile platforms and many have still not launched apps. StyleTag acts as consumers' personal assistants for fashion by making users' favorite brands, trends and styles easily accessible and all in one place, right in the palm of their hand.
StyleTag makes it simple to select an image of a look you like, touch the profile button on the image screen and select "Follow" to receive any posts regarding that item, trend or StyleTag member. Users can also "Like" these images to create a personalized list of styles and trends that have caught their eye. StyleTag users can even post images to showcase their own fabulous looks and get fashion advice. Contributed photos and tagged looks can easily be shared on StyleTag as well as on Facebook, Twitter and Tumblr − allowing fashionistas to connect and comment about specific styles.