BERKELEY, Calif., Dec. 14, 2011 /PRNewswire/ -- Whole Foods Market ( @WholeFoods) has teamed up with social media maven and craft beer evangelist, The Beer Wench ( @TheBeerWench), on a series of live Twitter beer tastings.
The first tasting is December 20 from 7 to 8 p.m. EST. In honor of the holiday, winter ales are the theme. All it takes to participate is a Twitter account and a winter brew. To join the conversation, attach the hashtag #WFMBeer to tweets during the event.
"Whole Foods Market is one of the best brands on Twitter, and they do an amazing job connecting with and engaging their audience. Every week, they host really fun discussions about food and wine with their followers," said Ashley Routson, beer expert and founder of DrinkWithTheWench.com. "For selfish reasons, I felt that craft beer deserved to be thrown into the mix."Whole Foods Market and The Beer Wench are joining four domestic craft breweries that offer delicious seasonal beers available at various Whole Foods Market stores. Every fifteen minutes, a different featured brewmaster from these breweries will answer questions and share stories about the beers. Whole Foods Market's store beer buyers are some of the most passionate people in our company, and our shoppers tend to seek us out for our adventurous selection of local and craft brews," said Michael Bepko, global online community manager at Whole Foods Market. "Taking our experts and knowledge online with The Beer Wench to connect to some new beer connoisseurs is a natural extension of the community we work hard to create in stores." The December 20 Twitter Tasting schedule includes: 7 p.m. EST: New Belgium (@newbelgium) Snow Day 7:15 p.m. EST: Deschutes (@DeschutesBeer) Jubelale 7:30 p.m. EST: Bison Brewing (@bisonbrew) Gingerbread Ale 7:45 p.m. EST: Dogfish Head (@dogfishbeer) Chicory Stout 8 p.m. EST: After party (free for all!) Participants are encouraged to tweet along while enjoying one of the craft beers listed above or with another favorite. Other suggestions include: