TOTSY Signs Exclusive Ad Partnership With WhatToExpect.com
NEW YORK, Dec. 13, 2011 /PRNewswire/ -- TOTSY ( http://www.TOTSY.com), the private sale site exclusively dedicated to delivering deals on must-haves for parents, babies and kids, announced today that it has secured an exclusive advertising partnership with the leading source of tips and advice for expecting moms, WhatToExpect.com, the online home for Heidi Murkoff's world-renowned What to Expect® parenting and pregnancy brand.
The long-term agreement with WhatToExpect.com makes TOTSY the only private sale site advertised to the site's over 2 million unique monthly visitors and its database of expectant mother members. The exclusive advertising partnership will provide TOTSY with exposure on WhatToExpect.com display ads, along with co-registration boxes, advertorials, social media promotion, and in WhatToExpect.com e-newsletters.
"TOTSY has worked with WhatToExpect.com since our inception and the site has been an exceptional source of ROI and member-to-buyer conversion for us," says Christophe Garnier, Cofounder, President and CMO of TOTSY. "We're excited to expand the reach of TOTSY and provide the go-to source of pregnancy and parenting information for new and expectant moms, WhatToExpect.com, with the best deals on relevant products."
"Having a baby is priceless ... but it can also be pricey," explained
Heidi Murkoff, founder WhatToExpect.com. "TOTSY offers smart deals on all things baby, which will help our millions of expectant and new moms and dads expand their nest without stretching their budget."
TOTSY is the leading private sales site catering to expectant moms and families with young children, offering high quality products in many categories such as apparel, toys, games, cosmetics, maternity wear, home furnishings, accessories and shoes, from the hottest brands at discounts of up to 90%. WhatToExpect.com, one of the prestigious sites within the Everyday Health portfolio, is one of the most trusted sources of information for expectant mothers based upon the world-renowned What to Expect When You're Expecting brand created by Heidi Murkoff.
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