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Bluefly Launches Members-Only Shopping Site

Stocks in this article: BFLY

Today, Bluefly launched Belle & Clive, an exclusive brand experience for shoppers who love the thrill of limited time shopping events at members-only prices. A natural extension of Bluefly, Belle & Clive features only the most coveted designer brands at meaningful discounts.

As one of the first pure play online fashion retailers in the US, Bluefly is in a privileged position to launch Belle & Clive. CEO Melissa Payner explains, “Over the past 12 years, we’ve learned that our customers fall into three distinct categories—those that appreciate time to browse a wide selection of brands they love without the pressure of a ticking clock; the group that thrives on the adrenaline of snagging an item by their favorite brand before the clock times out—and the alpha shopper who enjoys both experiences.” Payner adds, Belle & Clive was built specifically for the adrenaline-seeking shopper.

Urgency does not compromise quality on Belle & Clive. Award-winning customer service, and lush photography that embodies the brand’s juxtaposition of the soft (“Belle”) and rugged (“Clive”) distinguish the site from other members-only retail experiences. Customers can also easily navigate among highly curated shopping events, and prioritize by popularity or price.

“Our customers have told us they want an immediate, fun experience that also delivers consistent, affordable access to the brands that are important to them,” Payner continues. “We’ve listened. Belle & Clive is what they’ve been waiting for.”

For further information on Belle & Clive, please contact Amanda Harding at People’s Revolution, or 212.274.0400

Tags: belle & clive, belleandclive, members-only shopping, Melissa Payner, flash sales, online shopping | |

Copyright Business Wire 2010

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