"We know that men hate the idea of dieting and approach losing weight differently," said Cheryl Callan, Senior Vice President of Marketing at Weight Watchers. "That's why adding Charles to the team was a slam dunk for us. He hopes to inspire guys who are struggling with their weight but may not have considered Weight Watchers as an option for men."In the Lose Like a Man campaign, developed for Weight Watchers by McCann Erickson, Barkley provides commentary on topics including the "man food" he is never deprived of on Weight Watchers, reasons why guys don't diet, dieting on your own and being a role model. The campaign will also feature men who have successfully lost weight on Weight Watchers especially Weight Watchers Online for Men.
Weight Watchers Shoots And Scores With Men
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