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Yahoo!7 And Loyalize Partner To Create Social Television App 'Fango' For Australian TV Audiences













SAN FRANCISCO and SYDNEY, Dec. 8, 2011 /PRNewswire/ -- Loyalize and Yahoo!7 today announced Fango – a new social app launched to provide Australian TV fans a unique, fun and real-time way to interact with their favorite television programs.

Fango was launched by Yahoo!7 – a 50-50 partnership between the Seven West Media Group and Yahoo! Inc. – to create a shared, companion experience that allows friends and fans to connect on iPhones and iPads with their favorite TV shows. Loyalize is an audience participation company that enables real-time interaction between television viewers, programming and advertisers.

"Fango by Yahoo!7 and Loyalize is the first example of a major digital media network in Australia rolling out such a social platform," said Kath Hamilton, Director of Operations, Yahoo!7. "Loyalize is the driving technology beneath Fango's social forum – a place where fans can chat about shows, vote in real time on what's happening, and win points, badges and real prizes."

Initially launching on select Channel 7 programs, beginning February 2012 Australian viewers will be able to interact with all free-to-air primetime TV programs and major sporting events from Channel 7 and other networks.

With Loyalize's technology, Fango lets fans:

  • Interact with real time polls and trivia scripted to synchronize with the action on the TV screen.
  • Check in to favorite TV shows and sports events.
  • Chat with fellow fans or filter conversations to Facebook friends. 
  • Read or comment on the official Facebook and Twitter conversations easily in one place. Access additional news, blogs and video related to the broadcast. 

  • Win points and badges by interacting with the show.

 

Stock quotes in this article: SWM, YHOO 

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