RESTON, Va., Dec. 8, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years of brand leadership experience working on all sides of the industry, including advertiser, agency and research partner. In his new role, Mr. Miklosi will be responsible for comScore's business development efforts within the CPG industry, with a focus on the use of comScore's services for testing and monitoring the impact of advertising strategy and creative.
Earlier in his career, Miklosi served for three years as VP Business Development at Ipsos ASI, where he led business development for Ipsos ASI's advertising research services, with strategic focus on large, blue chip clients such as Frito Lay, Dr. Pepper Snapple Group, Gallo Wines, Ford and Sprint. Miklosi joins comScore after three years of independent consulting with his own firm, where he conducted market research, business development and strategic planning for clients. On the client side, Mr. Miklosi worked at Canadian Broadcasting Corporation, the leading broadcaster in Canada, as Director of Brand & Communications, where he successfully undertook the development of a re-positioning strategy and new brand architecture. Miklosi began his career on the agency side in client services, working at Grey Group and Saatchi & Saatchi, where he gained experience building brands for multinational CPG clients.
"We are delighted to welcome Bert to the comScore team to lead the continued growth of our Creative & Messaging Optimization product lines within our AdEffx™ product suite," said
Gian Fulgoni, comScore Chairman. "We are confident that Bert's extensive experience and track record of working with leading brands will be especially valuable as we expand our advertising testing and monitoring services in the CPG vertical. His deep understanding of brand strategy, copy testing and ad and brand tracking make him an ideal candidate to grow this area of our business and positively impact our clients' success in the marketplace."