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5 Worst Consumer Stocks May Be Stars in 2012

Stocks in this article: VFC WHR TAP HAS F AVP

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4. Hasbro (HAS) Company Profile: Hasbro is one of the world's largest toy makers, with Transformers and Nerf products in its stable. 2011 Stock Performance: minus 19.1%

What Went Wrong: Hasbro had a spotless record of meeting and beating analysts' earnings estimates over the past four years -- until 2011. The company has now posted three back-to-back quarterly misses so far. Since results first trailed estimates in April, the stock began to underperform its closest competitor, Barbie maker Mattel (MAT).

While Hasbro has done well in the boys department, the company seems to be losing market share to Mattel among girls.

Is It Worth Owning in 2012? A blockbuster holiday toy lineup makes the decline in the stock look like an attractive entry point. The company also is expected to benefit in 2012 from the re-release of Star Wars Episode 1: The Phantom Menace in 3D, The Avengers and Spider-Man. I would buy this stock into 2012.

3. Ford (F) Company Profile: Second-largest carmaker in the U.S. 2011 Stock Performance: minus 34.2%

What Went Wrong: Ford is, most recently, best known as the car company that avoided a government bailout. But with General Motors and Chrysler emerging from bankruptcy, competition has returned. Hyundai, which makes the Hyundai and Kia brands in the U.S., continues to take market share. In addition, a big earnings miss in the first quarter, unstable commodity costs and worries over a recession in Europe and the U.S. have dragged down the stock.

Is It Worth Owning in 2012? Continued uncertainty in Europe will weigh on the stock, as will the succession plan for CEO Alan Mulally, who is expected to retire within two years. The dividend was finally reinstated yesterday, with about a 2% yield.

The company has a strong balance sheet that it's managing well. New hybrid model introductions are planned in 2012, though fires breaking out in the Chevy Volt, an electric car, may hurt consumer demand for those types of cars. I would remain on the sidelines for this one until there are signs of stronger global growth.

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