Why Don't Women Shop More Like Men?
By Christina Cheddar Berk, News Editor at CNBC.com
NEW YORK (CNBC) -- Not surprisingly, the way men and women shop online mirrors very closely how they shop offline, according to Andrew Robertson, CEO at advertising agency BBDO.
Men tend to be very task-focused when they shop online, Robertson said. "They don't shop, they hunt," he said, adding that they tend to make purchases at night.
Women, however, tend to think of shopping as "a journey" and they are more likely to buy during their lunch breaks between noon and 1 p.m., he said.
The result: When it comes time to make a purchase, men shop online for an average of 10 minutes before they complete their purchase, while a woman may take about 14 minutes or so -- or about 40% longer.
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