WhiteSmoke (WHSM) is the smallest of these three offerings. The company's products, which are offered online, specialize in language translation and improving writing skills.
WhiteSmoke is looking to raise $17 million through the sale of 1.87 million shares at between $8 and $10 each. Gaskins expressed some concern that a company known for its grammar product had an S-1 filing that needed editing.
One positive development for WhiteSmoke is that it entered into a promotion and distribution agreement with Google (GOOG) for a free trial on Google Chrome. If this new sales and marketing relationship is successful, it would be a positive for the stock.
Written by Debra Borchardt in New York.
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