WESTCHESTER COUNTY, N.Y. (TheStreet) -- There is a certain spread in life between permanence and impermanence, but it is lost on too much of the business media when it comes to the latest turn in the legal tussle between Apple (AAPL - Get Report) and Samsung.
The two companies are engaged in an ongoing fight over Samsung's Galaxy line of Smartphone--with an emphasis on the word ongoing. All across the world (probably even all across the universe) there are legal cases going on.
Apple accuses Samsung of stealing its ideas, a charge Samsung refutes. Considering the size of the market, the biggest trial in the fight is coming up next year in California...and that's still on the docket. In the meantime, Apple tried to get an injunction against Samsung, which would forbid the company from selling the Galaxy until the issue was settled. The courts rejected that injunction, which amounts to a temporary blow against Apple. But the larger issue has, of course, yet to be settled.
That distinction, however, was all but lost on business media outlets like Reuters. The headline: "Samsung up after Apple's bid to ban Galaxy rejected," gave no sense that Apple lost a battle, not the war. Same goes for the lead. In fact, there was only a cursory mention of the tentative, small-ball nature of this court decision to reject the injunction and that came a the end of the article.
The Wall Street Journal
, the central element of this story was not relegated to an afterthought. Instead, the Journal wove it into the headline: "Apple Takes a Blow In Fight With Samsung." And lead: "Apple's patent battle with Samsung isn't over yet." Again: Apple suffered a loss. But it was a loss of a battle, not the war--and the distinction, downplayed by too much of the business media, is essential.