BOSTON ( MainStreet) -- Online holiday shopping is a great way to dodge parking lot traffic, pointy elbows and pepper spray at big retailers, but it's also a good way to help out the little guys this season.The 38% of American consumers who did their holiday shopping online in 2004 has grown to nearly 40% this year, according to surveys from the National Retail Federation. Meanwhile, the percentage of those shunning online shopping altogether has dropped from 23.5% to 18% during that span. Free shipping offers and online coupons help, but so do mobile devices that make it easy to place an online order without being tethered to the desk or couch.
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